Privacy Policy

1. Introduction

RupeeMaster ("RupeeMaster", "we", "us" or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, store and protect your personal information when you use our website, mobile applications and services (collectively, the "Platform").

RupeeMaster is a loan-aggregation and marketing platform. We are not a lender. By using the Platform, you agree to the practices described in this Policy. This Policy should be read together with our Terms of Use.

2. Information we collect

We may collect the following categories of information:

• Identity & contact information: name, date of birth, gender, mobile number, email address, residential address and PAN.
• Financial information: income, employment details, existing loan or EMI obligations, bank account details and information relevant to assessing loan eligibility.
• KYC documents: identity and address proofs (such as Aadhaar-based verification, where permitted), as required by our partner lenders.
• Usage & device information: IP address, browser type, device identifiers, pages viewed and interactions with the Platform.
• Information from third parties: credit information from credit bureaus, and data from partners, subject to your consent.

3. How we use your information

We use your information to:

• Show you personalised loan and financial product offers and estimate your eligibility;
• Submit your application to the lender(s) you choose and facilitate the application process;
• Verify your identity and prevent fraud;
• Communicate with you about your applications, offers and our services;
• Improve, secure and personalise the Platform; and
• Comply with legal, regulatory and audit obligations.

4. How we share your information

We may share your information with:

• Partner lenders (banks and NBFCs) you choose to apply to, so they can assess and process your application;
• Credit bureaus, to obtain your credit information with your consent;
• Service providers who support us (such as verification, hosting, analytics and communication providers), under appropriate confidentiality obligations;
• Regulators, courts or authorities, where required by law; and
• A successor entity in the event of a merger, acquisition or reorganisation.

We do not sell your personal information.

5. Consent and your choices

We process your information based on the consent you provide and as permitted by applicable law. You may withdraw your consent or opt out of marketing communications at any time by contacting us using the details below, though this may limit our ability to provide certain services.

6. Cookies and tracking

We use cookies and similar technologies to operate the Platform, remember your preferences, measure performance and improve your experience. You can control cookies through your browser settings; disabling them may affect some features.

7. Data security

We implement reasonable technical and organisational security measures designed to protect your information against unauthorised access, alteration, disclosure or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Data retention

We retain your information for as long as necessary to fulfil the purposes set out in this Policy, including to meet legal, regulatory, accounting and reporting requirements, after which it is securely deleted or anonymised.

9. Your rights

Subject to applicable law, including the Digital Personal Data Protection Act, 2023, you may have the right to access, correct, update or erase your personal information, to withdraw consent, and to nominate another person to exercise your rights in the event of death or incapacity. To exercise these rights, please contact us using the details below.

10. Third-party links

The Platform may contain links to third-party websites or services (including lenders). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

11. Children

The Platform is intended for individuals aged 18 and above. We do not knowingly collect information from minors.

12. Changes to this Policy

We may update this Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. Your continued use of the Platform after changes indicates your acceptance of the revised Policy.

13. Grievance Officer & contact

If you have any questions, concerns or complaints about this Policy or your information, please contact our Grievance Officer: